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Design your dream interior

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Show Business Interiors' insight on design techniques and trends

Designing the interior of a new-build home is one of the tasks people most look forward to before moving in. But with all the excitement of creating multiple Pinterest boards to set the scene, nothing can replicate the vision and guidance provided by those who understand the concept of design most.

We had a chat with the designers at Show Business Interiors, who gave us behind-the-scenes access to everything interior design... and we want to share what we learned with you.

One of Show Business Interiors’ top team, Amie Reeves, takes the lead on creating a range of Bellway showhomes around the country each year. Her role involves taking an initial brief and working through every aspect of the design to create a fully finished home.

While Amie is backed by a team of designers and buyers, she holds a huge amount of knowledge on each part of the process. She spoke to Your Nest about how everyone can tap into their inner designer to create their ideal interior.

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Starting point

Knowing what to do first can be the most daunting part for anyone who is new to design. We will usually find a ‘hero’ image and use it as a source of inspiration, whether that be an item of furniture that they build the interior design around, or a key colour that they want to feature somewhere in every room of the house.

For most people that’s a good place to start. Look at lots of interiors and see what grabs you instantly. Perhaps there are a couple of showhomes on the development you are moving to. Wander around them and focus on the details in each room.

Amie Reeves, Show Business Interiors

Once you have your inspirational image, it’s time to think about how to expand this into a design scheme. This is where mood boards come into their own and, of course, Pinterest is a fantastic way to pull these together when you don’t have a design studio full of samples.

When we are sent a brief by Bellway to design a showhome at one of their developments, we are usually given a few key themes that they want to have running through the property. This is really important for anyone wanting to decorate a whole house from scratch. You don’t want the rooms to be a mismatch of colours and clashing design ideas. Interior schemes that flow through the house feel much more organic and calming.

Amie Reeves, Show Business Interiors


Current trends will filter through into stores where you buy your paint, furniture and accessories, making them much more accessible. But what’s on trend this season and how can you incorporate these ideas?


Biophilic design has grown in popularity over the past couple of years as people embrace the great outdoors. Think vibrant green accents against neutral tones, accessorised with plants displayed more as art or ornaments, rather than sitting quietly in a corner. Sustainable materials typify the trend. Plastics and metals also feature but in recycled form.

Take a look

Taking the green theme a step further is the home and garden design trend, where the outdoors and indoors become visually inseparable. With greenery abounding inside and lounge-type outdoor furniture, this takes the idea of interior flow right through to the outdoors. Whether you have a garden, balcony or terrace, there are varying degrees of indoor/outdoor harmony that can be brought to your home.

Natural tones

Natural tones inspired by skies, water and sand have brought lighter hues to the fore in simplistic design scheme, connecting people with the natural world.

Texture is one of the key features in natural design. We see stone contrasting with soft fabrics like fleece, or with leather. This is a harmonious theme which helps to create a feeling of light and space.

Amie Reeves, Show Business Interiors

Home working

Home working has changed how many people approach interior design.

We find we are creating more flexible living spaces as people use their homes differently. You might want a room that can be a workspace but transform into a snug. Perhaps you need a pop-up area in the kitchen to function as a home hotdesk.

You could source a desk that doubles up as a coffee table or corner storage unit. Bellway have done a similar thing at their St Mary’s Place development in Blandford St Mary, above, where the desk features in the open-plan kitchen and dining area.

There are lots of furniture pieces that can serve multiple functions to accommodate flexible ways to use the space in our homes.

Amie Reeves, Show Business Interiors

One trend enjoying a revival is 1970s design, reimagined for the 21st century. Bold pops of colour, curved edges and indulgent textures characterise the era. The modern interpretation of 1970s features can be subtly incorporated to a home. For the brave, lava lamps, Formica tables and wooden panels can create your 1970s-inspired haven.

Trends can be executed in their most faithful form in a showhome, where design flair and eccentricity are welcomed. But Amie issued a note of caution about being too wedded to a theme for your own home just because it is currently in vogue.

Design is all about creativity. It’s a form of self-expression. You want your house to be an external representation of you and your personality, so keep that at the forefront of your mind while you are planning.

Have confidence in what you like. There’s no need to get bogged down entirely with sticking to the trend or the colour scheme. You want the design to have longevity, as you will be living within those walls every day.

Amie Reeves, Show Business Interiors

Pinterest boards and online purchases can start the process, but texture shouldn’t be overlooked. And there’s no substitute for a physical mood board. When choosing kitchen units, tiles and worktops, you would spend dedicated time selecting them. Less permanent features deserve just the same attention.

Visit fabric stores and buy samples to pair with paint on your mood board. Print out the images that inspire you. Keep revisiting the board until you’re confident you have a design theme that you’re happy with. Include photographs of the kitchen units or any fitted furniture that will be installed in your home.

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Personalise the trend

Once you’ve found your theme, think about how you can introduce your own interpretations of it.

It’s a good idea to consider everyone living in your home in the design process. Involve the whole family – think about the personalities of your cohabitors, even your pets!

This is about making your home work for you, as well as its design. You’re creating some of the functionality within your home, so think about how you live and what you require from the space every day.

Source items that mean something to you. Fill your home with things that matter. Maybe even create some bespoke furniture or accessories of your own.

Amie Reeves, Show Business Interiors

DIY items are becoming more popular as a way to create reused, sustainable pieces within a home that reflects you and your family alone. This is easier than you may think to achieve.

You could look to upcycle furniture you already have with a fresh coat of paint. Match the paint to the walls and you’ll have nailed a current trend in the subtlest of ways.

Something as simple as changing drawer handles can completely alter the appearance of a chest of drawers that you thought you’d fallen out of love with.

Bespoke joinery is a low-cost way of personalising key items. A statement headboard can bring a designer feel to a bedroom and should be relatively inexpensive for your local joiner to create.

Amie Reeves, Show Business Interiors

Accessories are one of the simplest tools at your disposal to let your personality shine through. From pretty bottles to artwork, to books that will start a conversation, look out for items that say something about you and your family.

You can collect smaller items along the way before you move into your new home. For larger or bolder accessories, it may be best to wait until you move in to see how it all fits together.

Major purchases

Flooring and furniture will be two of the more costly and long-lasting features within your home. Amie recommends having no more than two types of flooring downstairs – one hard floor and one carpet – to maintain the flow.

Furniture can be tricky to gauge, even for a professional. Measure and take photographs before visiting showrooms, or use the in-room visualisers available on many furniture shopping apps.

Focus on proportionality. The right furniture can grow a room. Think about where you’ll need furniture that has flexible uses and where a more traditional approach would fit. Most importantly, don’t buy any furniture until you know exactly which home you are buying and the layout of the rooms. If there is a showhome or view home of the same house type, arrange as many visits as you need and ask if you can take your own photographs.

Amie Reeves, Show Business Interiors

Be prepared for long lead times on furniture orders. Make sure you place your order in plenty of time and if you have somewhere to store your purchases, it could be a good idea to aim for an earlier delivery to build in time for unexpected delays.

Bringing your design to life

Once you have sourced your paint, furniture, accessories, wall and floor coverings, you may find you're back to thinking 'Where do I start?'

The answer is simply to tackle the implementation one room at a time. For most of us this will have to fit around moving in and living in a home. Take your time, enjoy the process and be flexible.

Amie Reeves, Show Business Interiors

Amie and her team have provided us with a list of hacks to help Your Nest readers to complete your home transformation.

Take a look

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